Taco Bell's Popular 'Taco Lovers Pass' Is Back On Sale

Taco Bell's most loyal customers now have a daily reason to visit with the reintroduction of a user-favorite subscription program from last year.

That's right! For National Taco Day on Oct. 4, Taco Bell is bringing back its famous Taco Lover's Pass for a limited time. Only now and tomorrow, Taco Bell rewards members may get a $10 app subscription.

Taco Lover's Pass holders can get a complimentary taco every day for 30 days. Customers may enjoy 30 tacos for $10.

Taco Bell has more exciting news than the taco pass's return. The company added Toasted morning Tacos to its morning menu.

The new breakfast tacos include fluffy eggs, melting cheese, bacon, sausage, or potatoes on a grilled tortilla. These will be available for $1.49 on Oct.

The Taco Lover's Pass will include Toasted Breakfast Tacos. Seasoned Beef Crunchy Taco, Supreme, Soft Taco, Spicy Potato Soft Taco, and Doritos Locos Tacos are other redeeming alternatives.

The Taco Bell app is the only way subscription customers can get their daily tacos.

Taco Bell said they'll be first-come, first-served and advised consumers to check the app to act fast when the passes drop.

"The return of Taco Lover's Passport exemplifies the company's innovative spirit and creativity, leveraging online channels to deliver unrivaled value in modern ways," stated the chief digital officer.

"We're recognizing our fan's passion for this digital pass along with the promise that it holds to transform our retail experiences." 

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